AAAS PUBLISHER BRANDING 
Branding | 3D Motion Graphics

Recognition: Communication Arts 2020 (more)
The American Association for the Advancement of Science is an international non-profit organization that seeks to advance science, engineering, and innovation throughout the world for the benefit of all people. It is the world's largest multidisciplinary scientific society and a leading platform of cutting-edge research.

This identity design challenges the limit of their mission statement by repositioning AAAS into a publisher, enhancing communication among scientists, engineers, and the public. Imagine minds that approach the world through their own observations, not trying to get the answer, but rather trying to see further. If we had a generation that approaches the world that way, who knows where it can lead?



















WEBSITE INTERFACE (UIUX)







ENVIRONMENTAL BRANDING (BOOK STORE)








Everything is, uh, KK. 👌
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Ⓒ 2020 Kenneth Kuh