GUEREWOL FESTIVAL REBRAND
Festival Branding | Motion Graphics

Related Project:
GUEREWOL FESTIVAL INSTALLATION↘︎

Recognition: Core 77, CommArts 2021, Graphis New Talent Annual 2021 (more)
In the western world, we are used to beauty pageants where young women are paraded and judged on their physique and poise by a mainly male jury; however, what if the roles were reversed? This is the case with the Wodaabe people during the Guérewol festival, an annual courtship ritual in Niger.

A beauty pageant with a twist, Chad’s Gerewol is a colorful, centuries-old festival during which men put on makeup, dress up and perform a series of enigmatic dances to attract their new wives – or at the very least, score a night of passion. The identity design extends upon the tradition and encourages all visitors to put down the social stigma from our society, rekindling their desire to liberate for a brief moment of break.







“LADIES, LADIES ALL AROUND, WHO’S THE FINEST DUDE IN TOWN?”






















Everything is, uh, KK. 👌
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Ⓒ 2020 Kenneth Kuh