GUEREWOL FESTIVAL INSTALLATION
Motion Capture | Transmedia Installation

Related Project:
GUEREWOL FESTIVAL REBRAND↘︎
The Guérewol competitions involve ornamented young men dancing the Yaake in a line, each facing a young marriageable woman; sometimes repeatedly for hours over seven days under the desert sun, proving their interest, stamina, and attractiveness.

Through this on-site interactive installation, the visitors are able to gain quick access to festival information as well as the public directory system from a digital map. They are also encouraged to move their bodies around with the rhythm, initiating an interaction with the animation on display. By doing this, they are celebrating love and beauty while building a bond with each other through music and body movements.






Everything is, uh, KK. 👌
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Ⓒ 2020 Kenneth Kuh