Microsoft Hololens
Motion Graphics | CGI 

Role: Design
Tools: Photoshop
As Microsoft is pivoting to industrial applications for its Hololens AR technology, they wanted to demonstrate their technological capabilities in a series of case studies. We came on board to transform what could have been dry explainer videos into some visually-exciting eye candy.

Full Project ︎︎︎

HoloLens 2
Case Western
Each of the four films we created (2 minutes each) had its own narrative and its own vibe and visual language. And each one needed to support both statistical and abstract discussion points while keeping the viewer engaged.

The challenge was the subject matter was pretty opaque and inside baseball. So the question was how do we visualize complex industrial and medical information into easily digestible bits of elegant design.

We took a hybrid approach to design — developing stills and motion at the same time so they could help inform each otherThese films have a feel of technological complexity while remaining very minimal in execution.

What can HoloLens2 do?
The Golden Age of graphic design was a big inspiration for this — we wanted to communicate precision — and boy did we ever find it in the NASA design systems book. A simple and impossibly precise execution of form rooted heavily in an underlying grid. Just the thought of that make us all tingly.

Executive Creative Director
Kevin Walker

Executive Producer
Luisa Murray

Creative Director
Dan Marsh

Associate Creative Director
Gosha Kuznetsov

Jamey Kitchens

CG Supervisor
Alex Dingfelder

CG Lead
Adam Webber

Judah Dobin

Ana Gomez Bernaus
Daniel Hyo Kim
Kenneth Kuh
Kenni Huang
Mau Borba
Rafael Bessa
2D Animation
Abigail Fairfax
Dries Van Broeck
James Kim
Marco van der Vlag
Moses Journey
Terence Ginja-Martinho
Tobias Kutz

3D Animation
Adam Webber
Andy Hahn
Mau Borba
Nick Scarcella
Trevor Kerr
William Mendoza

Billy Kostka
Paal Rui

Assitant Editor
TJ Rozsa

Zelig Sound
Mattew Wilcock

Everything is, uh, KK. 👌
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Ⓒ 2021 Kenneth Kuh