Microsoft Hololens
Motion Graphics | CGI
Motion Graphics | CGI
2020
Role: Design
Tools: Photoshop
As Microsoft is pivoting to industrial applications for its Hololens AR technology, they wanted to demonstrate their technological capabilities in a series of case studies. We came on board to transform what could have been dry explainer videos into some visually-exciting eye candy.
Full Project ︎︎︎
Full Project ︎︎︎
HoloLens 2
Case Western
Each of the four films we created (2 minutes each) had its own narrative and its own vibe and visual language. And each one needed to support both statistical and abstract discussion points while keeping the viewer engaged.
The challenge was the subject matter was pretty opaque and inside baseball. So the question was how do we visualize complex industrial and medical information into easily digestible bits of elegant design.
The challenge was the subject matter was pretty opaque and inside baseball. So the question was how do we visualize complex industrial and medical information into easily digestible bits of elegant design.
HoloLens2
Medivis
We took a hybrid approach to design — developing stills and motion at the same time so they could help inform each otherThese films have a feel of technological complexity while remaining very minimal in execution.
HoloLens2
What can HoloLens2 do?
What can HoloLens2 do?
The Golden Age of graphic design was a big inspiration for this — we wanted to communicate precision — and boy did we ever find it in the NASA design systems book. A simple and impossibly precise execution of form rooted heavily in an underlying grid. Just the thought of that make us all tingly.
BUCK
Credits
Credits
Executive Creative Director
Kevin Walker
Executive Producer
Luisa Murray
Creative Director
Dan Marsh
Associate Creative Director
Gosha Kuznetsov
Producer
Jamey Kitchens
CG Supervisor
Alex Dingfelder
CG Lead
Adam Webber
Storyboard
Judah Dobin
Design
Ana Gomez Bernaus
Daniel Hyo Kim
Kenneth Kuh
Kenni Huang
Mau Borba
Rafael Bessa
Kevin Walker
Executive Producer
Luisa Murray
Creative Director
Dan Marsh
Associate Creative Director
Gosha Kuznetsov
Producer
Jamey Kitchens
CG Supervisor
Alex Dingfelder
CG Lead
Adam Webber
Storyboard
Judah Dobin
Design
Ana Gomez Bernaus
Daniel Hyo Kim
Kenneth Kuh
Kenni Huang
Mau Borba
Rafael Bessa
2D Animation
Abigail Fairfax
Dries Van Broeck
James Kim
Marco van der Vlag
Moses Journey
Terence Ginja-Martinho
Tobias Kutz
3D Animation
Adam Webber
Andy Hahn
Mau Borba
Nick Scarcella
Trevor Kerr
William Mendoza
Editor
Billy Kostka
Paal Rui
Assitant Editor
TJ Rozsa
Abigail Fairfax
Dries Van Broeck
James Kim
Marco van der Vlag
Moses Journey
Terence Ginja-Martinho
Tobias Kutz
3D Animation
Adam Webber
Andy Hahn
Mau Borba
Nick Scarcella
Trevor Kerr
William Mendoza
Editor
Billy Kostka
Paal Rui
Assitant Editor
TJ Rozsa
SOUND
Credits
Zelig Sound
Mattew Wilcock