Asana Brand Film
Client: Buck, 2020

For Asana, we crafted a compelling brand narrative through carefully developed style frames and visual assets. Our team began by conducting an audit of the project management space, uncovering key gaps in branding and messaging. Moving away from the usual ‘quirky’ approach, we set out to build a more refined and impactful story. The resulting brand film not only emphasized Asana’s unique benefits but also highlighted what sets it apart from its competitors.

Creative Director:
Robert Bisi

Executive Producer:
Nick Carmen

Producer:
Jessica Le

Art Directors:
Frederico Felix, Shannon Rollins

Designers:
Colin Graham, Daniel Savage, Julia Matto,
Kenneth Kuh, Lauren Gaballo, Loris Alessandria

Animation Lead:
Rafael Araujo

2D Animation:
Daniel Savage, Jardeson Rocha, Joe Brooks

Agency Partner: Malfred Sound