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![](https://freight.cargo.site/t/original/i/c6ac11019dbbab006a3bec5d914ec94671ba18023b1799c5dd48decec99d5ebe/AsanaBrandFilm_Hero_4.jpg)
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Asana Brand Film
Client: Buck, 2020
Our goal was to create a brand film that not only highlighted the benefits of Asana, but also differentiated it from its competitors. To achieve this, we conducted a comprehensive audit of the project management space and identified what was lacking in terms of branding and messaging. This helped us steer clear of the common "quirky" approach and craft a unique brand story. My role on this project was develoing style frames and visual assets for the brand film.
Creative Director: Robert Bisi
Executive Producer: Nick Carmen
Producer: Jessica Le
Art Directors: Frederico Felix, Shannon Rollins
Designers: Colin Graham, Daniel Savage, Julia Matto,
Kenneth Kuh, Lauren Gaballo, Loris Alessandria
Animation Lead: Rafael Araujo
2D Animation: Daniel Savage, Jardeson Rocha, Joe Brooks
Agency Partner: Malfred Sound
Creative Director: Robert Bisi
Executive Producer: Nick Carmen
Producer: Jessica Le
Art Directors: Frederico Felix, Shannon Rollins
Designers: Colin Graham, Daniel Savage, Julia Matto,
Kenneth Kuh, Lauren Gaballo, Loris Alessandria
Animation Lead: Rafael Araujo
2D Animation: Daniel Savage, Jardeson Rocha, Joe Brooks
Agency Partner: Malfred Sound