Asana Brand Film
Client: Buck, 2020

For Asana, we crafted a compelling brand narrative through carefully developed style frames and visual assets. Our team began by conducting an audit of the project management space, uncovering key gaps in branding and messaging. Moving away from the usual ‘quirky’ approach, we set out to build a more refined and impactful story. The resulting brand film not only emphasized Asana’s unique benefits but also highlighted what sets it apart from its competitors.

Creative Director: Robert Bisi
Executive Producer: Nick Carmen
Producer: Jessica Le
Art Directors: Frederico Felix, Shannon Rollins
Designers: Colin Graham, Daniel Savage, Julia Matto,
Kenneth Kuh, Lauren Gaballo, Loris Alessandria
Animation Lead: Rafael Araujo
2D Animation: Daniel Savage, Jardeson Rocha, Joe Brooks
Agency Partner: Malfred Sound