01
Identity
Rebrand
Identity
Rebrand
TIPPET RISE ART CENTER REBRAND
Tippet Rise Art Center is an arts venue located on an 12,000 acre working ranch in southcentral Montana, north of the Yellowstone National Park. Established in 2016, the art center presents concerts by world-renowned classical musicians and exhibits large-scale contemporary outdoor sculptures.
Exhibition↘︎
Full Project→
Tippet Rise Art Center is an arts venue located on an 12,000 acre working ranch in southcentral Montana, north of the Yellowstone National Park. Established in 2016, the art center presents concerts by world-renowned classical musicians and exhibits large-scale contemporary outdoor sculptures.
Exhibition↘︎
Full Project→
02
Editorial
Design
Editorial
Design
GOD DOES NOT PLAY DICE:
A STUDY OF QUANTAM PHYSICS
An intersection between Quantum Physics and Classical Physics through type, imagery and the physicality of the editorial work. The dos-a-dos binding invites the readers to explore the realm of physics from two opposing perspectives–traveling across parallel universe and timelines as they flip through the book in unique sequences.
Full Project→
A STUDY OF QUANTAM PHYSICS
An intersection between Quantum Physics and Classical Physics through type, imagery and the physicality of the editorial work. The dos-a-dos binding invites the readers to explore the realm of physics from two opposing perspectives–traveling across parallel universe and timelines as they flip through the book in unique sequences.
Full Project→
03
Publisher Rebrand
Publisher Rebrand
AAAS PUBLISHER BRANDING
A rebrand of American Association for the Advancement of Science (AAAS), as a publisher rather than an association; introducing the field of science and physics to a broader range of audience while highlighting the intersection between innovation and design.
Full Project→
A rebrand of American Association for the Advancement of Science (AAAS), as a publisher rather than an association; introducing the field of science and physics to a broader range of audience while highlighting the intersection between innovation and design.
Full Project→
04
Event
Design
Event
Design
AAAS LAUNCH PARTY
A launch party dedicated to the release of “God Does Not Play Dice” published by American Association for the Advancement of Science (AAAS) The goal of the event is to create an immersive experiece across multiple platforms using current digital technologies; asking the question: How can we teach people to look at life through a science lens?
Full Project→
A launch party dedicated to the release of “God Does Not Play Dice” published by American Association for the Advancement of Science (AAAS) The goal of the event is to create an immersive experiece across multiple platforms using current digital technologies; asking the question: How can we teach people to look at life through a science lens?
Full Project→
05
Festival
Branding
Festival
Branding
GUEREWOL FESTIVAL REBRAND
Exhibition↘︎
Full Project→
A rebrand on the Guerewol festival, an annual courtship ritual competition among the Wodaabe Fula people of Niger. Young men dressed in elaborate ornamentation and made up in traditional face painting gather in lines to dance and sing for the attentions of marriageable young women.
Exhibition↘︎
Full Project→
06
Packaging Design
Packaging Design
AESOP IVORY CREAM ARTISAN SET
An environmental friendly set of tableware packaging designed with care and passion. Exploring the possibility of Aesop adopting a new product line while offering the users an elegant yet inexpensive way of carrying their products home.
Full Project→
Full Project→
SYMANTEC REBRAND
A visual Identity for Symantec. It is an American software company headquartered in Tempe, Arizona, United States that provides cybersecurity software and services. Created a new visual identity with a flexible system for future application. .
Full Project→
A visual Identity for Symantec. It is an American software company headquartered in Tempe, Arizona, United States that provides cybersecurity software and services. Created a new visual identity with a flexible system for future application. .
Full Project→
08
Editorial
Design
Editorial
Design
BUILT( )UNBUILT
An architecture exhibition catalog dedicated to our dystopian past and utopian tomorrow. Througout the history, architects have always been striving for a better society; constructed with absolute order and perfection. Unfortunately, most of these visions do not occur in the real world, but lingers in our visions.
Full Project→
An architecture exhibition catalog dedicated to our dystopian past and utopian tomorrow. Througout the history, architects have always been striving for a better society; constructed with absolute order and perfection. Unfortunately, most of these visions do not occur in the real world, but lingers in our visions.
Full Project→
09
Label
Design
Label
Design
TAKE YOUR DAILY MEDICINE
(UPDATING EVERYDAY)
(UPDATING EVERYDAY)
A series of daily label design based on the medical bottles and packagings across pharmacies. The goal is to explore the possibility of designing a drug label that is easy to read for patients to better absorb the information, while encouraging the consumers to make informed decisions before purchasing.
Full Project→
Full Project→
10
Editorial
Design
Editorial
Design
THE WHISTLEBLOWERS
Whistleblower, a person who informs on a person or organization engaged in an illicit activity; was the inspiration to the founding of this underground magazine. The aim is to provide a platform for people with similar desire to gather: encouraging them to make good faith reports of the corruption against this world.
Full Project→
Whistleblower, a person who informs on a person or organization engaged in an illicit activity; was the inspiration to the founding of this underground magazine. The aim is to provide a platform for people with similar desire to gather: encouraging them to make good faith reports of the corruption against this world.
Full Project→
11
Intern
Project
Intern
Project
NIKE INTERN DOCUMENTATION (WIP)
A documentation of the projects worked on in Nike that focuses on creating and curating Nike’s brand across the digital prodcuts and experiences–by driving toward a shared design system and experience standards; setting the foundational creative direction for the content that fuels Nike.
Full Project→
A documentation of the projects worked on in Nike that focuses on creating and curating Nike’s brand across the digital prodcuts and experiences–by driving toward a shared design system and experience standards; setting the foundational creative direction for the content that fuels Nike.
Full Project→
12
Editorial
Design
DENSE MAGAZINE:
COMPACT LIVING
A monthly magazine that introduces the readers to micro living under different cultures and settings. Serving as an invitation for the readers to step on a journey of exploring the possibility in compact living under urban environment; revealing how people learn to cooperate with the limited resources they have; resonating with the readers.
Launch Party↘︎
Full Project→
COMPACT LIVING
A monthly magazine that introduces the readers to micro living under different cultures and settings. Serving as an invitation for the readers to step on a journey of exploring the possibility in compact living under urban environment; revealing how people learn to cooperate with the limited resources they have; resonating with the readers.
Launch Party↘︎
Full Project→
13
Risograph
Printing
Risograph
Printing
60/60 EXPIRED CONFESSIONS (RISOGRAPH)
A journal recording the two months I spent in the military from 6/10/2018 to 8/7/2018. Expired Confessions serves as a sincere attempt to face my inner thoughts truthfully, a form of redemption to grant myself a new perspectiveon of my surroundings.
Full Project→
Full Project→
14
Event
Design
Event
Design
SF DESIGN WEEK:
FROM THINKING TO MAKING
Join Principal Jarin Tabata, Creative Director Karishma Sheth, and Senior Designer Takuo Fukuda for a look behind the curtain of how consultancy SYPartners brings human-led transformation to some of the most influential companies in the world.
Full Project→
FROM THINKING TO MAKING
Join Principal Jarin Tabata, Creative Director Karishma Sheth, and Senior Designer Takuo Fukuda for a look behind the curtain of how consultancy SYPartners brings human-led transformation to some of the most influential companies in the world.
Full Project→
15
Intern
Intern
Buck Design, LA
3.2020–6.2020
Los Angeles, CA
I worked closely with art directors and animators on branding, storyboarding as well as designing style frames for clients such as Microsoft HoloLens, Apple Music, Facebook, Netflix, Amazon and Asana.
Upon Request→
3.2020–6.2020
Los Angeles, CA
I worked closely with art directors and animators on branding, storyboarding as well as designing style frames for clients such as Microsoft HoloLens, Apple Music, Facebook, Netflix, Amazon and Asana.
Upon Request→
16
Intern
Intern
SYPartners, SF
6.2019–9.2019
San Francisco, CA
I worked at SYPartners as a design intern and collaborated directly with the founder of the company, creative director, strategists as well as the rest of the design team on projects for clients such as Paypal and SF Design week.
Upon Request→
6.2019–9.2019
San Francisco, CA
I worked at SYPartners as a design intern and collaborated directly with the founder of the company, creative director, strategists as well as the rest of the design team on projects for clients such as Paypal and SF Design week.
Upon Request→
17
Freelance
Freelance
SidLee
1.2020–2.2020
Los Angeles, CA
Palantir Technologies
9.2019–3.2019
San Francisco, CA
ELLE Shanghai
6.2016–8,2016
Shanghai, China
1.2020–2.2020
Los Angeles, CA
Palantir Technologies
9.2019–3.2019
San Francisco, CA
ELLE Shanghai
6.2016–8,2016
Shanghai, China
