OpenAI DevDay [2025]
Client: OpenAI, 2025

Led the brand and art direction for OpenAI’s largest event of the year — and San Francisco’s biggest AI conference — OpenAI DevDay 2025. The event gathered developers, enterprise partners, and leaders like Sam Altman and Jony Ive to introduce new products, features, and API updates. Directed and collaborated closely with production partners and motion agencies to shape every touchpoint, from merch, installations, and photo moments to arcade consoles, keynote content, and on-screen motion. Also guided the visual direction for the extended global events across Brazil, India, London, Japan, and Korea.

Head of Design:
Zach Stubenvoll

Head of Events:
Cory Decareaux

Creative Director:
Shannon Jager

Events:
CJ Minott, James Quinn, Tyler Bertao

Design:
Kenneth Kuh, Dal Hae Lee

Producer:
Maya Shetty, Sarah Wray

Motion Design & Sound Design:
STUDIO DUMBAR/DEPT®

Production:
Strong Brew
Hello Monday/DEPT®